Innovation in CCGs

Innovation and being just that little bit different – a concept that CCGs everywhere are being encouraged to exercise.

The “innovation” word was batted about at this years Commissioning Show, has been ran with by the media and has been stated time and time again in NHS documents. The word may have been mentioned quite frequently but some may be a little unsteady on there feet when it comes to putting it into action. Thankfully eskimosoup are not.

Innovation goes hand in hand as being the big ideas team that we are. Many years experience of working in the public sphere particularly with the National Health Service has gained us credibility when it comes to putting new strategies into place.

An unusual approach exercised in our 1 in 4 Mental Health campaign with NHS Hull sees us using and partnering up with big local businesses to push messages out. Working within large organisations has helped us directly approach their work forces and get to the nitty gritty of their daily lives.

It also helps get people talking about issues that can affect everyone but are rarely discussed in the workplace. Developing strategies like this can really help CCGs as they try to target long-standing problems such as unnecessary A&E admissions or alcohol consumption.

As discussed with one CCG board recently communicating with bars and clubs as part of a multi-layered approach can actually push boundaries and create results.

Our part in the “award winning” campaign about early detection of throat cancer also uses innovation in the bucket loads.

The memorable and rather out there imagery alone makes the campaign stand out. This informative yet stand-out approach resulted in patients actually being diagnosed and treated.

So next time you hear the word innovation don’t roll your eyes as being just a little bit different can change perceptions and even lives.